H&M Club X Conscious Exclusive

Swedish megaretailer H&M has just today opened its member club to customers. With a membership comes a system of collecting points with each buy. Points that you can trade for special offers, invitations for exclusive events (such as designer collab launch parties and fashion shows!) and even a special trip to Sweden and the H&M offices. Each euro you spend will get you a point in return. Become a member today and you will get 50 points as a welcome gift.

Now available in the H&M club (for Dutch customers) is a special invitation to a seminar and pre-shopping event around the Conscious Exclusive collection. Face of that collection is Olivia Wilde and some of the beautiful designs (that silk skirt...) are visible in the video above. I think H&M has been a true trailblazer when it comes to sustainable and fair fashion, so I think this event is a good one to spend your first H&M Club points on. I think I keep saving for that trip to Sweden though.


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