Amsterdam Fashion Week X Pretty Wild

I know it has been almost two months since I actually visited the shows at Amsterdam Fashion Week, but I felt that writing a little bit about some of the best shows I saw, was in place. One of them Pretty Wild. A very young, exciting, Dutch lingerie brand that I got to know about one and a half years ago when I visited their then PR agency. At that time their lingerie had already been worn by superstars such as Lady Gaga.

The Pretty Wild show was by far one of the most anticipated shows of the season. It was being held though in the smaller venue, meaning that relatively few people could actually attend. As much people as possible were crammed on the front row, but I knew to secure a very nice seat on the second. Pretty Wild is more Agent Provocateur than Victoria's Secret, so no air kisses, winks or ultra fierce runs here, but a sophisticated show with the spotlight first and foremost on the beautiful lingerie. High-quality, sophisticated sexiness is what was being sold here. And I most definitely bought that.

Photos: first by me, others via Team Peter Stigter


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