The Hollywood Film Awards yesterday night was as many call it the official start of Hollywood's famous Award Season which will end in about four months with the Academy Awards. The award itself is not yet a very prestigious one, but the show is, much like the Governor Awards last week, a fantastic place to campaign for Oscar hopefuls. An aspect of campaigning for especially actresses is fashion. Because the most beautifully dressed women get the most attention. Being a fashion darling is what has helped for example Lupita Nyong'o tremendously just last year.