A few weeks ago I participated in a masterclass on Visual Identity, as part of my university's honours programme. One of the speakers was Marin Licina, creative director of Pelliano. Pelliano is a Dutch label that started with a range of knitted ties almost two years ago. I heard about it before, but now, hearing about it again from its very own creative director, I've decided to look at it more closely. Especially since I'm glad that men finally learn to appreciate ties and bow ties more and more. I personally think Gossip Girl's Chuck Bass is the one who paved the road for young men to wear a tie as a fashion item.
At first I was quite skeptical about Pelliano. Why buying a €99 Pelliano tie when you can have a similar one from major brands for just the same price? For me, being a supporter of Dutch design, the fact that Pelliano is actually Dutch was pretty much enough. That in combination with the high quality of materials Pelliano uses, a range of beautiful colours and patterns in which their ties and bow ties come and the witty names, such as Parmesan Delight and Sade Hammam, they get.
For more information on Pelliano's ties and other products, such as pocket squares, jackets and scarves, visit www.pelliano.com.