Gucci is becoming more and more of a brand of special interest to me. After a few beautiful collections, the launch of a couture line and hiring Charlotte Casiraghi as a spokesmodel, they can't do anything wrong for me. I didn't think it was possible, but the folks over at Gucci have taken it all to a whole new level by naming Blake Lively the face of the soon to be launched perfume 'Premiere'. I have this thing for Blake, you see.
Gucci's campaign film featuring Lively will premiere later this year, during the Venice Film Festival. Here's a little peak behind the scenes: